Millennials’ shopping habits that retailers must know about

‘Retail is dying’ – I’m sure you’ve heard that refrain many times. And it’s millennials by and large who are driving the change. Perpetually plugged into mobile devices and social media platforms, these shoppers are transforming the very way that business is done. As a result, if retail entrepreneurs wish to survive in this new and unprecedented climate, then they will have to learn how to appeal to this group. To that end, this article is devoted to examining the main shopping habits of millennials. Read on to find out more (facilita la pulizia della tua casa).

Mobile first

Smartphones are the main means by which millennials connect to the internet in order to compare prices and shop. A whopping 89 per cent use their devices to get online, compared to the 75 per cent that use laptops, the 45 per cent who use tablet and the 37 per cent who use desktops. Long story short: retailers must have a ‘mobile first strategy’ if they are to appeal to the millennial demographic.

Social media … second

Just as they are plugged into their phones, millennials are superglued to social media. And more importantly for our purposes, it is their major source of information about products, shopping news and trends, and special deals. Traditional advertising methods like print media and television now fall well behind digital. The upshot is that retailers must incorporate digital advertising into any advertising strategy – and maybe dispense with traditional advertising methods altogether.

Millennials are price sensitive

The most important factor for millennials when making their purchasing decisions – above brand, quality, store, or even availability – is price. This is a bit of a surprise because in a growing economy with lots of niches shoppers typically become less sensitive to price – however clearly the millennial niche is bucking that particular trend. The most likely explanation is that because of their ability to instantly go online and compare prices, they can make savings on virtually everything they buy.

Amazon and Google are preferred by millennials for comparing prices

Google (43 per cent) and Amazon (46 per cent) are by far millennials’ preferred means of comparing prices. – they will do so even while they are standing in your store, on are visiting your website! If retailers wish to compete, they will have to offer comparable or even greater value than customers can get off of Google or Amazon.

Millennials prefer high-value rebates to instant discounts

Across shopping categories including entertainment, electronics, clothing, sports goods, groceries etc, most millennials have indicated that they would rather have a higher value rebate than an instant discount or price cut. Retailers should take these preferences on board when trying to attract customers from this demographic, whilst ensuring that whatever rebate program they offer is not to hard to redeem, and is not ambiguous or deceptive – doing this could greatly harm one’s brand over the long run.

Retailers should offer incentives to buy online, pick up in person

Most millennials are in favor of purchasing a product online, then picking it up in person if a sizeable discount is offered. For retailers, providing discounts to pick an item up in store creates (perceived) value, saves on shipping and handling, and also will drive traffic to the store (aspirapolvere per auto).

Millennials believe gift cards are safest for online shopping

Millennials are very sensitive to identity fraud and cyber security type issues; for them, gift cards are safest to use over the internet than all other digital payment methods. By offering the option of gift cards, retailers can attract many buyers who are sensitive to these concerns.

Most popular Internet trends of 2016

internet trend report

Most people use the Internet daily weather to read the news, check on their social media accounts or search for information using one of the many search engines that are available to us. And, just like in fashion, there are certain trends in the confines of the Internet, that can be seen each year, so lets look at some of the trends we have seen so far in 2016.

To find the Internet trends of 2016 we will enlist the help of the Mary Meeker’s internet trend report. This report is an annual report that shows not only technical but also digital trends from all around the world, and helps us better understand the ever developing technology and internet.

mary meeker

One of the main trends of 2016 just as it was in 2015 is the rapid growth in internet usage through a Smartphone. 2015 was the first year when internet usage through a smartphone outnumbered those who still use internet primary using a computer. And this year the growth of the smartphone internet browsing predominance will only be bigger. However, the change regarding this trend this year is that the main markets that are using the Internet with the help of a Smartphone are located in developing countries, since it is much easier to supply access to a multi-use device like Smartphone than a laptop there.

Along with that advertising markets are moving to mobile internet platforms, too, spending over 26 billion dollars in the US alone to advertise different goods and services in a way that is suited to internet use through a mobile phone. In fact right now a third of all interned ads are mobile internet advertising, so if you want to popularize your business using internet ads, you might want to thing about specifically using mobile internet advertising instead of ads that are better for a desktop based internet browsing.


Speaking of browsing the internet, as of right now the top two internet giants are Google and Facebook, because they are the leaders among online ad space suppliers. And since it doesn’t look like Google and Facebook will stop growing anytime soon, we can be sure that they will only become even bigger players of the internet ad market, leaving every other website in the dust with no hope to catch up with them.

And lastly the fourth major internet trend of 2016 is the war on adblocking not only in regards to desktop internet browsing but now with mobile internet usage, too. Even though desktop adblocking have had a steady growth over the years, in the previous years it was quite rare to see adbocks on mobile browsers. But it is expected that in 2016 it will become less rare occurrence, which in return will also prompt mobile internet advertisers to also find workarounds for these ads most likely increasing ad presence in apps or using a format of ads that the adblocks have hard time to recognize.

Worlds smartest computer – IBM Watson

smartest computer

Smart regarding humans means being well educated, knowing a lot off different things and being able to understand many different concepts, in short it means being intelligent. But when it comes to the smartest computer, smart takes a whole new meaning, because the worlds smartest computer can answer questions and is the closest thing to artificial intelligence we have as of right now.

The worlds smartest computer is an IBM question and answer computing system that has a 200 million pages of structured and unstructured content stored in its four terabytes of disk storage and it also has access to the Internet. It was originally developed to be able to answer questions on one f the most popular American TV game shows Jeopardy!, but now it serves a commercial purpose, it helps Memorial Sloan Kettering Cancer Center’s staff make utilization management decisions in lung cancer treatment.

Its creators dubbed this computer the IBM Watson after IBM’s first CEO Thomas Watson. How Watson works is it splits the questions that are given to it into keywords and fragments, to use them to find relates phrases, which will lead to an answer. This type of technology isn’t that new, however the innovation regarding it is that it is able to simultaneously comb through large quantity of data to quickly find the answer to the question. And since Watson uses a multitude of algorithms to search for the answer, the more of these individual algorithms find the answer independently, the more likely is the chance of Watson answering the posed question correctly.


The idea to create Watson came from IBM’s Research manager Charles Lickel, who in 2004 experience phenomenon of a restaurant full of people watching a game of Jeopardy! On which Ken Jennings was doing his 74th consecutive winning run on the game show. Lickel then realized that he had found IBM’s next challenge and pitched his idea to IBM’s research executive Paul Horn who then began to assemble a team of people who would take on this challenge.

Speaking of Jeopardy! In 2011 Watso actually competed on the game show againdt two past Jeopardy! Winners Ken Jennings and Brad Rutter. Watson was able to earn the first place prize of 1 million dollars. This experience showed how well Watson could perform, most notably he outperformed in regards to the show’s signaling device, however it also reveled Watsons imperfections, more notably that he had difficulties in categories which has short, few word clues.

Gesture-based computer interfaces


Many tech developers tend to take on bigger and bigger challenges after they have cracked their last one, because that is the only way how to ensure that technology is constantly evolving and pushing the limits of what we think is possible. And that is what Microsoft is doing too, with developing a gesture-based computer interface that will be able to translate out hand gestures into their renderings on the screen.

This technology have several names, but most often it is called either gesture-based interface or gesture recognition, since that essentially is what the program does, it recognizes gestures either hand gestures or nowadays ever so popular face gestures and interprets them on some kind of output device. This interpretation usually happens using mathematical algorithms, however there is still a lot of work to do in this field, since recognition and identification of hand and face gesture is hard even for humans, let alone a computer.

gesture-based computer interfaces

Progress towards this technology can be seen in the form of the DeepHand, a system developed at the Indiana based Purdue University, which uses a depth-sensing camera to read the movements a human hand makes and then with the help of deep-learning network translates them into their accurate renderings in a virtual reality environment. Another version of this interface in a more consumer friendly option is the Leap Motion Controller, a motion sensor that connect to software on your computer and it allows for people to control their computers with their movements instead of their keyboard and mouse. On top of that Leap Motion have released several apps, that also can be used with the controller, allowing you to experience gesture-based interface usage for yourself.

And Microsoft, too, right now is working towards a hand tracking, heptic technology and gesture input interface systems, so in the future we will be able to interact with virtual objects in our computers just as we are interacting with objects in real world. It could be the thing that people are looking for to improve how we use computers and other similar devices. Imagine if we would have to have a keyboard or a mouse, but we could still use the computer just as well just by using out hands. But the other great thing about gesture recognition will be that it will also make it possible for our technology to anticipate our needs and therefore respond to us better, so we can have a better and experience using any computer like device.

Programs you have to have on your computer

Weather you just bought a new computer or had your computer cleaned and equipped wit new Windows installation, you will preferably need to reinstall all your programs anew, since new installation usually means completely blank canvas of a computer. But if you don’t know where to start with all of your programs and applications, then here is a list of programs that are a must for any computer.

Zipping and unzipping program

7zip and winrar

One thing that every computer user needs to have is a zipping and unzipping program, because many times different files like TV shows, movies or even a batch of pictures from that party you went to last night can come to you in zipped form. Two programs that are the most popular among computer users are WinRar and 7-Zip. You can use them to unzip files as well as for zipping your own files in a more compressed file, that is much smaller in size and therefore that will be easier to send to someone or will take up less space on your hard-drive.



Another program that you should have on your computer, is Dropbox. Yes, you can use it via the Internet and you will have to make an account to use it, but it is a great way how to share files with other people, how to have access to certain files from anywhere in the world or simply how to have a back up of your files. On top of that it is free to a certain storage amount and it is easy to understand and operate, so you can use it even if you don’t have many years of computer use under your belt.



Then there is the one program that will let you easily chat or even video chat with your friends and family and it is Skype. It is simple to use and provides other options beyond chatting, like easy file exchange and a huge verity of different emojis to choose from to make your chats more fun. I use Skype daily for work as well as in private life, so I can attest to how essential it is to have Skype on your computer.

Antivirus program


And lastly you also need to have some type of antivirus program on your computer. If the tech guy haven’t already installed it on your computer then you need to do it as soon as you boot up your computer. Programs like AVG, Panda, Bitdefender and AVIRA are some of the options you can chose from, that can be downloaded and used for free and whose free versions actually work perfect and will keep your commuter safe from malware.

Hottest computer trends now

Computers nowadays are huge part of our lives, because many of us spend our days working behind a screen or use a computer after work. And like any other technology, computers, too, evolve in lighting-fast speeds, bringing us new technological advancements every year. So lets look at some of the newest computer trends that will dominate our future and will shape out future computer usage.

1. Shrinking computers

Shrinking computers

One of the biggest trends that has continued for many years and probably won’t stop any time soon is the ever shrinking computers. If in the past it was quite important for computer manufacturers to keep the original computer designs then now many of the manufacturers are ready to move away from these designs and try their hand at whole new miniature personal computer designs. On top of that these small PCs also have better systems like cooling and processor. And since in the future we can expect even smaller computers, then these small PCs are like a test to the success of tiny computers.

2. Virtual reality

Virtual reality

Virtual reality isn’t something that is brand new, however 2016 was the year when people could actually enjoy this concept in real life, because this year many brands released their virtual reality technology, so anyone could enjoy their taste of virtual reality that previously was possible in sci-if movies and our imagination. And since virtual reality has the potential to change the computer scene forever, altering the way we interact with our computers, it is a trend that is crucial to develop further and make it permanent thing.

3. 3D cameras

3D cameras

3D cameras, too, could be named as a huge computer trend, since they, too, have the ability to change that how we see pictures and video on our computers. There are some 3D cameras right now that use special technology to create 3D images. Moreover the 3D revolution not only introduces 3D images but also brings hardware that is able to have gesture control, without you even touching the screen. So we probably won’t have to wait that long until 3D cameras will become the norm in any tablet, smart phone and laptop, causing the regular cameras to become a thing of the past.

4. The Internet of Things

The Internet of Things

And finally, the so called Cyber Physical Systems or the Internet of Things also is a huge computing trend. These systems basically are software n hardware technologies that are embedded in physical things, interacting with them by sensing the state of real world and often changing it. Think smart refrigerators, vehicles and even buildings, that collect data about the environment that they are in and adapt accordingly. These type of systems are not only more reliable and safe then their old versions, but they also are much more efficient, providing that our everyday life is easier, thanks to the technology. And there is no doubt that with time there will only be Cyber physical systems.

Places with the fastest internet connection in the world

Most people use internet daily to check on their social media accounts, to see what their friends are doing and even to watch TV or find the latest dinner recipes. But if we are used to normal internet speeds, then there are places in the world where the intent literally zooms and leaves the regular internet connection speeds in the dust.

South Korea

South Korea

South Korea is known for many things like that it is the birth place of Samsung, the man with the highest IQ in the world and Psy, the artist behind the most viewed YouTube video “Gangnam Style”. But did you know that South Korea also has the fastest average internet connection in the world? In South Korea the average download speed is whopping 29.0 megabits per second which is a lot faster than the place with second fastest average internet connection in the world.



In the first quarter of 2016 the second highest average internet speed is attributed to Norway with 21.3 megabits per second, according to the Akamai’ s State of the Internet report. Norway is located in the Scandinavian Peninsula and is one of the founding members of such important organizations as United Nations, NATO and the Nordic Council. Noway is also famous for having the fourth-highest per capital income, Fjords, trolls, Vikings and for being the birth place of famous people like the composer Edvard Grieg and playwright Henrik Ibsen.



Norway barely beat Sweden which with their 20.6 Mbps average internet speed comes in the third place of the list of fastest internet connections in the world. There have long been a compeition between the Scandinavian countries for not only Internet connections but also for overall life quality. Sweden is the third largest European Union country and when you thing of Sweden you should think of things like the brands IKEA and H&M, actor Alexander Skarsgard, film director Ingmar Bergman and the infamous file-sharing site The Pirate Bay.

Hong Kong

Hong Kong

Turning our gears back towards Asia, Hong Kong is the place with the fourth fastest average internet speed in the world with 19.9 megabits per second speed. Hong Kong my not be an independent country, but it is an autonomous territory of the People’s Republic of China and is known not only for being very important financial center but also for its skyscraper filled skyline and as the birthplace of Jackie Chan.



And lastly fifth place on the list of fastest internet connections in the world goes to Switzerland with 18.7 Mbps on average. Switzerland is a European country that has been deemed as the worlds richest county. It is home for multiple different international organizations such as United Nations Human Rights Council, World Health Organization, International Telecommunication Union, International Federation of Association Football and many, many more. But outside of politics Switzerland is known for their watches, famous Chocolate, Swiss cheese, Banks who don’t disclose their account holder’s name and ofcoars also Alps as famed skiing and snowboarding locations.

What is the Internet of Things?

Internet of Things

If you have spend even a little time on tech blogs or searching for some internet related news then you will probably have heard of the therm Internet of Things or IoT, because more and more people are taking about this topic. And in order for you to also be in the know about one of the newest trends, if will try to explain what is IoT and how it can benefit our lives.

In short the Internet of Things is a network of devices linked together and all these devices, weather they are machines, objects or living beings with embedded chips and sensors, have the capabilities to transfer data to the rest of the network without having to initiate human to device contact. Basically it means that things like a person’s heart monitor implant, automobile, house sensors and animal microchips can all be linked together, to form the Internet of Things, a network that collects data. And then we can access this data over the internet from anywhere in the world to look at it and even to adjust it so it is to our liking. For example if you have a smart refrigerator that is connected to the internet, therefore has become one of the things on the internet of things, you can see the temperature of the fridge, what products you have in it and such without actually being at home and having to open the refrigerator to check.

what is Internet of Things what is

By global standards the Internet of Things is explained as the infrastructure of the information society and this type of technology creates opportunities of having the already existing physical world to connect with computer systems, which in return would allow these physical things to work that more efficient and accurate to the area they are in. On top of that IoT would also provide safety since remote access to our things would allow us to better stop malfunctions or threats and eliminate them before they turn into something very dangerous. And it would enable us to understand things that much better and learn about them in new ways.

The name Internet of Things was created by Kevin Ashton in 1999, who is a British entrepreneur and technology pioneer. However, the concept of Internet of Things was in development a while before this, because ever since the first primitive appliances with internet were created, for example the Coke machine that was connected to the internet and you could check the status of the machine over the internet, the idea of IoT was slowly becoming a reality. And it is projected that by 2020, which is a few short years away, there could be around 50 billion objects on the Internet of Things already. Doesn’t it sound amazing to have not only a network of information but also a network of actual, physical things that you can monitor and control?

Most popular websites right now

Internet is something that many of us use daily, an what do we do while using it? We log onto different websites and either check our social media, shop, watch videos, read some articles or just browse the net until we find something to do. But which websites are the ones that people visit the most?

According to the Alexa rank, a ranking system, that measures page views and unique site users for every website and combine them into a website popularity rank, is hands down the most popular website on the internet. This shouldn’t come as surprise to anyone, since we are using Google to find the answer to any and every question we have. The second spot goes to the now Google owned YouTube, which is a video sharing platform, but the third place goes to a social network that most of us are on Facebook.

Based on the SimilarWeb rank, which combines such measurements as the panel of millions of Internet users, International/US internet service providers, direct measurement of web traffic from data from thousands of websites and web crawlers scanning public websites, the same three websites are at top three positions of most popular internet site, just in different order. SimilarWeb rates Facebook as the number one website with Google and Youtube in second and third place accordingly.

most popular websites

More popular websites that you probably use at least once a week, that also have gained a spot in the Alexa rank are in fifth place, in sixth and Wikipedia in seventh. Which website was on the fourth place in Alexa ranking you ask? That would be You might not have head of it because it is a Chinese web service company, whose search engine is the most popular search engine in China and controls about 63 percent of the whole China’s internet market.

Then after Wikipedia comes websites like TencentQQ, which is an instant messaging software developed in China, Google India, Twitter and Windows Live in eight, ninth, tenth and eleventh place. Surprisingly seemingly popular websites like LinkedIn, Instagram, eBay, Pinterest and Reddit come only in seventeenth, twenty third, twenty fourth, thirty first and thirty third places in that order. In the middle you can see webpages like Google Japan, Germany, UK and Russia, Bing and other sites ranging from social media platforms to retail stores.

But according to SimilarWeb rank in its top ten besides already mentioned internet big-wigs are Russian social network VK,, Windows Live, Instagram, Wikipedia and two more Russian pages Yandex and Odnoklassniki in the fourth, fifth, sixth, seventh, eighth, ninth and tenth places. Rather Russian website heavy ranking if I do say so myself, and vastly different from the more trusted Alexa ranking system. But if the shoe fits I guess.