Millennials’ shopping habits that retailers must know about

‘Retail is dying’ – I’m sure you’ve heard that refrain many times. And it’s millennials by and large who are driving the change. Perpetually plugged into mobile devices and social media platforms, these shoppers are transforming the very way that business is done. As a result, if retail entrepreneurs wish to survive in this new and unprecedented climate, then they will have to learn how to appeal to this group. To that end, this article is devoted to examining the main shopping habits of millennials. Read on to find out more (facilita la pulizia della tua casa).

Mobile first

Smartphones are the main means by which millennials connect to the internet in order to compare prices and shop. A whopping 89 per cent use their devices to get online, compared to the 75 per cent that use laptops, the 45 per cent who use tablet and the 37 per cent who use desktops. Long story short: retailers must have a ‘mobile first strategy’ if they are to appeal to the millennial demographic.

Social media … second

Just as they are plugged into their phones, millennials are superglued to social media. And more importantly for our purposes, it is their major source of information about products, shopping news and trends, and special deals. Traditional advertising methods like print media and television now fall well behind digital. The upshot is that retailers must incorporate digital advertising into any advertising strategy – and maybe dispense with traditional advertising methods altogether.

Millennials are price sensitive

The most important factor for millennials when making their purchasing decisions – above brand, quality, store, or even availability – is price. This is a bit of a surprise because in a growing economy with lots of niches shoppers typically become less sensitive to price – however clearly the millennial niche is bucking that particular trend. The most likely explanation is that because of their ability to instantly go online and compare prices, they can make savings on virtually everything they buy.

Amazon and Google are preferred by millennials for comparing prices

Google (43 per cent) and Amazon (46 per cent) are by far millennials’ preferred means of comparing prices. – they will do so even while they are standing in your store, on are visiting your website! If retailers wish to compete, they will have to offer comparable or even greater value than customers can get off of Google or Amazon.

Millennials prefer high-value rebates to instant discounts

Across shopping categories including entertainment, electronics, clothing, sports goods, groceries etc, most millennials have indicated that they would rather have a higher value rebate than an instant discount or price cut. Retailers should take these preferences on board when trying to attract customers from this demographic, whilst ensuring that whatever rebate program they offer is not to hard to redeem, and is not ambiguous or deceptive – doing this could greatly harm one’s brand over the long run.

Retailers should offer incentives to buy online, pick up in person

Most millennials are in favor of purchasing a product online, then picking it up in person if a sizeable discount is offered. For retailers, providing discounts to pick an item up in store creates (perceived) value, saves on shipping and handling, and also will drive traffic to the store (aspirapolvere per auto).

Millennials believe gift cards are safest for online shopping

Millennials are very sensitive to identity fraud and cyber security type issues; for them, gift cards are safest to use over the internet than all other digital payment methods. By offering the option of gift cards, retailers can attract many buyers who are sensitive to these concerns.

Most popular Internet trends of 2016

internet trend report

Most people use the Internet daily weather to read the news, check on their social media accounts or search for information using one of the many search engines that are available to us. And, just like in fashion, there are certain trends in the confines of the Internet, that can be seen each year, so lets look at some of the trends we have seen so far in 2016.

To find the Internet trends of 2016 we will enlist the help of the Mary Meeker’s internet trend report. This report is an annual report that shows not only technical but also digital trends from all around the world, and helps us better understand the ever developing technology and internet.

mary meeker

One of the main trends of 2016 just as it was in 2015 is the rapid growth in internet usage through a Smartphone. 2015 was the first year when internet usage through a smartphone outnumbered those who still use internet primary using a computer. And this year the growth of the smartphone internet browsing predominance will only be bigger. However, the change regarding this trend this year is that the main markets that are using the Internet with the help of a Smartphone are located in developing countries, since it is much easier to supply access to a multi-use device like Smartphone than a laptop there.

Along with that advertising markets are moving to mobile internet platforms, too, spending over 26 billion dollars in the US alone to advertise different goods and services in a way that is suited to internet use through a mobile phone. In fact right now a third of all interned ads are mobile internet advertising, so if you want to popularize your business using internet ads, you might want to thing about specifically using mobile internet advertising instead of ads that are better for a desktop based internet browsing.


Speaking of browsing the internet, as of right now the top two internet giants are Google and Facebook, because they are the leaders among online ad space suppliers. And since it doesn’t look like Google and Facebook will stop growing anytime soon, we can be sure that they will only become even bigger players of the internet ad market, leaving every other website in the dust with no hope to catch up with them.

And lastly the fourth major internet trend of 2016 is the war on adblocking not only in regards to desktop internet browsing but now with mobile internet usage, too. Even though desktop adblocking have had a steady growth over the years, in the previous years it was quite rare to see adbocks on mobile browsers. But it is expected that in 2016 it will become less rare occurrence, which in return will also prompt mobile internet advertisers to also find workarounds for these ads most likely increasing ad presence in apps or using a format of ads that the adblocks have hard time to recognize.

Places with the fastest internet connection in the world

Most people use internet daily to check on their social media accounts, to see what their friends are doing and even to watch TV or find the latest dinner recipes. But if we are used to normal internet speeds, then there are places in the world where the intent literally zooms and leaves the regular internet connection speeds in the dust.

South Korea

South Korea

South Korea is known for many things like that it is the birth place of Samsung, the man with the highest IQ in the world and Psy, the artist behind the most viewed YouTube video “Gangnam Style”. But did you know that South Korea also has the fastest average internet connection in the world? In South Korea the average download speed is whopping 29.0 megabits per second which is a lot faster than the place with second fastest average internet connection in the world.



In the first quarter of 2016 the second highest average internet speed is attributed to Norway with 21.3 megabits per second, according to the Akamai’ s State of the Internet report. Norway is located in the Scandinavian Peninsula and is one of the founding members of such important organizations as United Nations, NATO and the Nordic Council. Noway is also famous for having the fourth-highest per capital income, Fjords, trolls, Vikings and for being the birth place of famous people like the composer Edvard Grieg and playwright Henrik Ibsen.



Norway barely beat Sweden which with their 20.6 Mbps average internet speed comes in the third place of the list of fastest internet connections in the world. There have long been a compeition between the Scandinavian countries for not only Internet connections but also for overall life quality. Sweden is the third largest European Union country and when you thing of Sweden you should think of things like the brands IKEA and H&M, actor Alexander Skarsgard, film director Ingmar Bergman and the infamous file-sharing site The Pirate Bay.

Hong Kong

Hong Kong

Turning our gears back towards Asia, Hong Kong is the place with the fourth fastest average internet speed in the world with 19.9 megabits per second speed. Hong Kong my not be an independent country, but it is an autonomous territory of the People’s Republic of China and is known not only for being very important financial center but also for its skyscraper filled skyline and as the birthplace of Jackie Chan.



And lastly fifth place on the list of fastest internet connections in the world goes to Switzerland with 18.7 Mbps on average. Switzerland is a European country that has been deemed as the worlds richest county. It is home for multiple different international organizations such as United Nations Human Rights Council, World Health Organization, International Telecommunication Union, International Federation of Association Football and many, many more. But outside of politics Switzerland is known for their watches, famous Chocolate, Swiss cheese, Banks who don’t disclose their account holder’s name and ofcoars also Alps as famed skiing and snowboarding locations.

What is the Internet of Things?

Internet of Things

If you have spend even a little time on tech blogs or searching for some internet related news then you will probably have heard of the therm Internet of Things or IoT, because more and more people are taking about this topic. And in order for you to also be in the know about one of the newest trends, if will try to explain what is IoT and how it can benefit our lives.

In short the Internet of Things is a network of devices linked together and all these devices, weather they are machines, objects or living beings with embedded chips and sensors, have the capabilities to transfer data to the rest of the network without having to initiate human to device contact. Basically it means that things like a person’s heart monitor implant, automobile, house sensors and animal microchips can all be linked together, to form the Internet of Things, a network that collects data. And then we can access this data over the internet from anywhere in the world to look at it and even to adjust it so it is to our liking. For example if you have a smart refrigerator that is connected to the internet, therefore has become one of the things on the internet of things, you can see the temperature of the fridge, what products you have in it and such without actually being at home and having to open the refrigerator to check.

what is Internet of Things what is

By global standards the Internet of Things is explained as the infrastructure of the information society and this type of technology creates opportunities of having the already existing physical world to connect with computer systems, which in return would allow these physical things to work that more efficient and accurate to the area they are in. On top of that IoT would also provide safety since remote access to our things would allow us to better stop malfunctions or threats and eliminate them before they turn into something very dangerous. And it would enable us to understand things that much better and learn about them in new ways.

The name Internet of Things was created by Kevin Ashton in 1999, who is a British entrepreneur and technology pioneer. However, the concept of Internet of Things was in development a while before this, because ever since the first primitive appliances with internet were created, for example the Coke machine that was connected to the internet and you could check the status of the machine over the internet, the idea of IoT was slowly becoming a reality. And it is projected that by 2020, which is a few short years away, there could be around 50 billion objects on the Internet of Things already. Doesn’t it sound amazing to have not only a network of information but also a network of actual, physical things that you can monitor and control?